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5 Tips on How to Wholesale Real Estate Successfully

August 10, 2023

5 tips to become successful at real estate wholesale

Do you want to invest in real estate but you don’t have the finances to purchase properties? Then learning how to wholesale real estate could be the perfect strategy for you.

This approach offers a way to generate income without substantial upfront investments. Property acquisition or repair procedure is not necessary, but keep in mind that there are potential risks involved.

In this post, we will discuss how to wholesale real estate and some tips that will help you to achieve a profitable success.

How Real Estate Wholesaling Works

Wholesaling real estate involves identifying a promising property, placing it under contract, and essentially transferring the property’s rights to another investor in exchange for a finder’s fee. This method is especially valuable for newcomers with limited initial funds, helping them kickstart their ventures.

There are two effective approaches for completing a successful wholesale real estate transaction. The first is the “double close.” This is where Buyer A initially purchases the property, completes the transaction, and subsequently resells the property to Buyer B. The second is the “assignment of contract.” For this, Buyer A contracts a property but incorporates an “assignment clause,” enabling them to transfer the rights to another buyer (Buyer B). Buyer B then compensates Buyer A with a percentage of the property’s cost.

How do successful real estate wholesalers make money?

Successful real estate wholesalers generate income by securing properties, signing contracts, and identifying interested buyers, allowing them to earn commissions. On average, a wholesale real estate salary ranges from $5,000 to $10,000 from fees on every property.

This process can be expedited once these key components are in place. Consistent profitability is achieved by maintaining a diverse portfolio of properties in various stages of the acquisition process. The number of properties you can wholesale simultaneously depends on factors such as your expertise, available capital, and time commitment. With the right knowledge and dedication, real estate wholesaling offers a straightforward, swift, and rewarding business suitable for both full-time entrepreneurs and those seeking a lucrative side hustle.

What are the traits of successful real estate wholesalers?

Real estate wholesaling is not a walk in the park. Achieving success in this field demands a unique blend of skills and qualities that can be challenging to cultivate. While anyone can learn how to wholesale real estate, the laws and best practices for home-selling, wholesalers must excel in interpersonal interactions. Here are a few traits of a proficient wholesaler.

  • Hardworking. Wholesaling demands a dedicated and diligent effort. It involves multiple cold calling sessions, meticulous lead discovery, and adept deal negotiation. It needs effective communication with prospect sellers, leads, and potential buyers. Success in wholesaling is a testament to the persistent hard work invested in every stage of the process.
  • Strategic. Successful real estate wholesalers have a comprehensive understanding of the entire process. You need to have a definitive end-goal, backed by a solid grasp of effective strategies and a sound exit plan. Having a knowledgeable resource or connection that you can reach out to if you need guidance is also vital. A well defined road map gives you the confidence to navigate each step of the way.
  • Empathetic. If you assume every potential seller will readily agree to sell, then you are mistaken. Many sellers you encounter might be entangled in distressing circumstances they long to escape. Convincing them to sell involves a careful conversation. Instead of pushing for a quick contract, your focus should shift to listening and understanding their predicament–lend your ear more than your voice. Strike a balance between your script and authenticity. Trust is important for motivated sellers, and they gravitate towards investors who exhibit it. So, let empathy guide your conversation and try to put yourself in their situation.
  • Well-connected. Building relationships with real estate agents, property managers, wholesalers, contractors, and fellow investors will result in having a network of support and help you achieve your goals. Fostering this relationship will give you a strong and dependable network of industry experts that you will need for launching and nurturing your business. It also helps to know how to find buyers for wholesale real estate. Bear in mind that this is a continuous commitment that demands time and dedication. It will serve as a long-term investment in your business’s success.
  • Financially responsible. Before you begin learning how to start wholesale real estate, you must first understand financial management. Investors must possess a clear comprehension of the financial implications tied to each property investment, encompassing costs and earnings. Efficiently managing taxes, expenditures, and yields is imperative to securing profitability. Equally important is the ability to skillfully handle cash flow, diligently monitor financial progress, and adeptly recognize viable financing alternatives.

5 Things Real Estate Wholesalers Must Do to Be Successful

Seizing the potential within wholesale real estate opens doors to success, putting proactive individuals at an advantageous position. Here are five essential steps that real estate wholesalers should undertake to ensure their success.

1. Research the Market

Market research is always the first part of learning how to wholesale real estate. This involves analyzing trends, property values, demand, and supply in your target area, or searching for the best cities to wholesale real estate. Wholesalers can make wise judgments, spot attractive possibilities, and customize their tactics for the best outcomes by having a thorough understanding of the market dynamics.

2. Do the Legwork

Wholesalers must roll up their sleeves and engage in the groundwork. This encompasses scouting potential properties, conducting site visits, and networking with key industry players. By actively seeking out properties and forging relationships, wholesalers lay the foundation for successful deals and build a reputation within the market.

3. Contact the Owner

Initiating communication with property owners is an important step. This involves reaching out to motivated sellers, understanding their needs and circumstances, and presenting your wholesale proposition. Building a relationship and clearly communicating the advantages of a quick sale can lead to conversations and potentially profitable deals.

4. Make an Offer

Present an enticing proposition to the seller that is based on your research and understanding of the property’s value. Your offer should reflect a win-win scenario that showcases the benefits of a quick transaction and address the seller’s motivations. A well-structured offer sets the stage for negotiations and lays the groundwork for a successful wholesale deal.

5. Prepare to Invest

Wholesaling real estate requires little to zero upfront capital, making it an accessible entry point. There will be instances that you’ll need transactional funding like providing earnest money deposits to show your commitment. However, to excel, you must also be prepared to invest significant time, effort, and resources into every stage of the deal-making process, from property research, knowing how to find buyers for wholesale real estate, to negotiation and closing.

How to Wholesale Real Estate FAQs

What does running a wholesale real estate business entail?
How to wholesale real estate business revolves around the involvement of three key parties: the seller, the wholesaler, and the buyer. Real estate wholesaling centers around an agreement forged between the wholesaler and the seller. The wholesaler takes on the role of promoting the property and subsequently assigns the contract to the buyer. The art lies in promptly identifying a suitable buyer before the contract expires. The difference between what was paid by the buyer and what was paid by the seller is the wholesaler’s profit. To learn more, be sure to read our Real Estate Wholesaling Guide for New Property Investors

How much money do I need to become a successful real estate wholesaler?
Initiating a career in house wholesaling doesn’t demand a substantial amount of money. Nevertheless, prudent budgeting for marketing is imperative. Allocating funds for marketing efforts is critical as it facilitates finding deals, locating buyers, and assigning contracts.

What is the ideal amount of offer I should make for a wholesale deal?
Strive to present an offer in the range of 60 to 70 percent of a property’s projected after repair value (ARV). While negotiation might be in the cards, bear in mind that the purchase price wields a direct influence on forthcoming profits. Accurately gauging repair expenses and projecting a suitable holding period are essential steps to enhance your potential profit margins.

The Dual Nature of Wholesaling

Learning how to wholesale real estate brings together two kinds of skills: things you can do, and how you work with people. On one side, you need to know how to figure out property values, analyze markets, and negotiate well. On the other, you must be good at communicating, empathy, and building positive connections. This mix of practical and social abilities lets wholesalers handle various situations, connect with sellers, and work successfully with others in the real estate world.

KEY TAKEAWAYS

  • Real estate wholesalers generate income by securing properties, signing contracts, and identifying interested buyers.

  • The wholesale real estate business centers on the participation of three essential participants: the seller, the wholesaler, and the buyer.

  • Successful real estate wholesaling is a combination of both hard and soft skills.